DMT Director John Metzinger said the city has traditionally offered free rides on the day after Thanksgiving to thank riders and encourage new customers to try using DMT buses.
Metzinger says this year’s focus for the event is on holiday shopping, in recognition of the significant number of new stores opening in Danville this year, including Burlington Coat Factory, Kohl’s, Ross, and Meijer.
“The city has worked very hard to bring new retail shopping to Danville,” said Metzinger. “Our free ride day is a way to promote holiday shopping and using mass transit, which is a great way to travel in and around our community.”
Rides will be free on all fixed route buses in Danville, Tilton, Westville, and Georgetown, however regular fare will apply to DMT’s service between Danville and Champaign-Urbana.
DMT will not operate on Thanksgiving Day, Thursday, November 28. The regular weekday schedule will operate on the free ride day, Friday, November 29.